Cherie Ayrton is a PMU and Beauty Industry Leader, Multi-Award Winning Artist and Educator with over 20 years of experience in the PMU and beauty industry and is one of the most recognised names across Australasia. She is the founder of Feather Touch Cosmetic Tattoo in Wellington, New Zealand, a top-tier studio and academy specialising in brows, lashes, and advanced cosmetic tattooing.

 

Cherie is known for her hyperrealism brow work, advanced permanent makeup techniques, and transformative paramedical tattooing including areola restoration and scar camouflage. She also specialises in brow and lash beauty treatments such as lash lifts, brow laminations, henna brows, and hybrid tinting. As one of New Zealand’s leading trainers in these services, Cherie has helped shape the standard for lash and brow artistry nationwide.

 

Her work has earned her multiple awards and recognition in the industry, including several Australasian Cosmetic Tattoo Titles of the Year. As a dedicated educator and mentor, she has trained hundreds of artists both locally and internationally, many of whom have gone on to become award-winning professionals in their own right.

 

Cherie’s passion for beauty, precision, and education continues to shape the next generation of artists in the brow, lash, and PMU space.