Charmaine Schembri has been immersed in the world of marketing since the age of 13, when she talked her way into an unpaid role at a marketing firm in exchange for gifts like a PlayStation and a pair of Nikes. Over two decades later, her obsession with strategy, storytelling, and smart growth is stronger than ever.

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Leading all marketing and public relations for Locks Lash - Australia's longest-standing lash and brow educator - Charmaine plays a key role in driving the brand forward. From shaping its voice to expanding its reach globally, she ensures every campaign, piece of content, and brand moment aligns with Locks Lash's mission to educate and empower beauty professionals.

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Charmaine brings over 20 years of experience in branding, digital, PR, and growth strategy. Her no-fluff, results-driven approach has seen her work with global giants like Lindt, Jeep, Alfa Romeo, and Fiat. But what truly lights her up is working with small business owners - especially women - and helping them grow in confidence, increase profits, and thrive not just in business, but in life.

 

She has spoken at leading beauty events across Australia and New Zealand, using these platforms to inspire and empower women in business to reach their full potential.

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Whether she's strategising a major campaign, managing media outreach, or speaking on stage, Charmaine brings energy, clarity, and heart to everything she does